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Having updated, duplicate-free, and accurate listing information is critical to your success online and is one of the first things users (and search engines!) will use to evaluate your business. Studies show that up to 73% of users lose trust or confidence in a brand when they see that their listing info is incorrect or outdated. Not to mention that Google and other search engines use their algorithms to crawl the internet to check that your listings’ data is consistent across the board. The more consistent your listings— the higher trust is placed towards your business listings, thus boosting your ranking.
Data aggregators are platforms that push your business info (such as name, address, phone number and opening hours) to a large quantity of directories at the same time.
Focused on promoting local businesses using crowdsourced data. Part social media site, part review site, Foursquare allows users to check in and share where they’ve been. This is an ideal directory for getting discovered by locals and building up a loyal base of customers.
(Previously known as Infogroup): Highly-effective tool for cleaning up and streamlining customer-facing information, like eliminating duplicates and cross-referencing information against a robust location database.
(Previously known as Localeze): Automatically verifies business listing data, then distributes the information across a vast network of directories and search platforms.
NOTE
Even though you may push data directly to directories in their publishing network (e.g. Google), many search engines (like Google) compare aggregator’s data with listings in their databases for accuracy and to confirm it is as complete as possible. Since Search Engines favor businesses with consistent and accurate information, these cross checks will increase their confidence in your business’ listings and rank you higher!
→ Data aggregators are a great way to only upload one set of data, and have that information pushed to multiple directories, rather than having to upload to each individually.
→ Data aggregators match your listings against their internal database to clean up any duplicates found online. Not only are duplicates confusing and unnecessary, but they can also hurt rankings.
→ Not only are listings updated instantly, but new listing information also goes through a verification process to ensure accuracy before being shared with their publishing network. This prevents any incorrect or outdated data from being pushed to directories or other information sources.
When you have multiple locations, using data aggregators to push your location data across multiple directories at once can be an efficient solution. Besides saving you a ton of time and effort by allowing you to upload your data to hundreds of directories all at once, they also cut down on the human errors associated with entering the same information over and over again.
Data aggregators are a great tool at getting you listed on multiple directories at once, removing duplicates and keeping your information accurate online— but unfortunately, they don’t take care of everything. It is also important to have a comprehensive Local SEO strategy in place so you’re optimized on each directory for search and are ranking up top. Working with a Local SEO partner that can work on strategy with you and has direct partnerships with data aggregators, like RenderSEO, ensures you’re in the best position to turn searches into customers.
Data aggregators are a great tool at getting you listed on multiple directories at once, removing duplicates and keeping your information accurate online— but unfortunately, they don’t take care of everything. It is also important to have a comprehensive Local SEO strategy in place so you’re optimized on each directory for search and are ranking up top. Working with a Local SEO partner that can work on strategy with you and has direct partnerships with data aggregators, like RenderSEO, ensures you’re in the best position to turn searches into customers.
Data aggregators are a great tool at getting you listed on multiple directories at once, removing duplicates and keeping your information accurate online— but unfortunately, they don’t take care of everything. It is also important to have a comprehensive Local SEO strategy in place so you’re optimized on each directory for search and are ranking up top. Working with a Local SEO partner that can work on strategy with you and has direct partnerships with data aggregators, like RenderSEO, ensures you’re in the best position to turn searches into customers.
