✓ Set up Google’s See What’s In Store, aka SWIS which adds live inventory to their local Google Business Profile. SWIS is not just a powerful conversion tool for customers who are one step away from purchasing, it also has a remarkable impact on helping businesses jump up in local search results.
BONUS The keyword search also showcases that the searched for items are ‘in stock’ and when the stock inventory was updated, creating more drive-to-store opportunities