Retail & Franchise Client
—A Case Study.
A Retail & Franchise company focused on courier services and a variety of other small business services
RenderSEO Solutions Used.
Listings Management, Reputation Management
✘ With 350 independent franchisees, monitoring and maintaining the corporate reputation and branding was not an easy task, and they didn’t have a tool in place to help
✘ With a small internal marketing team, tasks and projects needed to run efficiently and any partner agencies need to be hands-on like an extension of their team
✓ Optimize and synchronize GMB listings across all locations, including posts and photos, Q&A, hours of operation, etc. All done through one point of entry – the RenderSEO portal
✓ Set up the GMB review monitoring and responding tool to gain more visibility and control over reviews
With more access to insights and field data, the client has better control on their corporate reputation. By monitoring GMB trends, the client could report back to franchisees in real time with feedback and tips for improvement.
Direct Searches YoY*
Maps Views YoY
Driving Directions YoY
With our previous provider, we simply felt like we were lost in the shuffle, and were not happy feeling like we were just one of many. We switched to RenderSEO and haven’t looked back. Their team acts as an extension of our own marketing team and they always go the extra mile to help us out in any situation. Having one tool to manage all of our listings has been a game changer for us, allowing us to implement changes in the field in
real time. I’m excited to be on this journey with the RenderSEO team and can’t wait to see what else their platform can do for us in the future!
Senior Director of Marketing, Retail & Franchise Client
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