Google Business Profile and Website Optimization for Service Area Businesses. Service area businesses and hybrid service area businesses offer a unique set of local SEO challenges. In this article we will go over how a service area business works in the context of...
Google Features: CTA’s and Google’s Business Messages. Stay in touch and keep your customers engaged by using calls-to-action and the Google Business Messages feature to improve your local search performance. You can use your Google Business Profile (formerly known as...
The Google Knowledge Panel: How It Works and Why It Matters. Google Knowledge Panels are boxes of helpful information that appear next to relevant search results. While Branded/Personal Panels are usually reserved for famous people, places, or organizations, any local...
Ghost Kitchens and Virtual Restaurants: The New Generation of Restaurants. With limited to no face to face contact with customers, how can mainly online businesses stand out from the crowd and develop their own unique brands while driving orders? This is a big...
Best Practices for Writing Meta Descriptions. Before they make it to your website, the first impression most visitors will get is the 155-character meta description that Google provides below each search result. This is your chance to clearly and concisely describe...
Google Business Profile Posting Guide. A strong Google Business Profile allows visitors to get a feel for your business before they decide to visit in person and is the backbone of any Local SEO strategy. The challenge of turning web traffic into customers in a...
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