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Bing Places:

leverage a key worldwide search engine.

Did you know that Bing routinely snags over 1 billion monthly queries? This search engine’s “Places” service is designed to boost local businesses’ visibility and help them get discovered by nearby customers.

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What is Bing Places?

Think of this directory as a gateway to two services: when you list your business here, it will not only pop up in regular Bing search results, but it will also be added to Bing Maps. Then, whenever customers conduct a branded or non-branded query for locations like yours, you’ll be right there to capture their attention.

 

Who should be listed on Bing Places?

Since Bing is the default search engine on all Microsoft devices, this is a fantastic catch-all directory for businesses of all kinds. Big or small, single-location or multi-location, everyone from restaurants to dentist’s offices should be claiming their spot on Bing.

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Features:

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Key Information.

Put all of the important bits front and center. Add essential details like your address, phone number, and hours of operation so customers can take immediate action if you’ve got what they need.

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Categories.

When people conduct an unbranded search – like “bank” or “French restaurant” – you’ll want to pop up in those results as well. Make sure to label your location with the most relevant category so Bing can serve your info to high-intent searchers.

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Photos.

Make your listing jump off the (web) page. Not only does Bing Places favor locations that have clear, helpful, high-quality pictures, but customers themselves are much more likely to click on your listing if it’s visually compelling.

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