Google Features: CTA’s And Google’s Business Messages

Google Features: CTA’s And Google’s Business Messages

Google Features: CTA’s and Google’s Business Messages. Stay in touch and keep your customers engaged by using calls-to-action and the Google Business Messages feature to improve your local search performance. You can use your Google Business Profile (formerly known as...
The Google Knowledge Panel: How It Works and Why It Matters

The Google Knowledge Panel: How It Works and Why It Matters

The Google Knowledge Panel: How It Works and Why It Matters. Google Knowledge Panels are boxes of helpful information that appear next to relevant search results. While Branded/Personal Panels are usually reserved for famous people, places, or organizations, any local...
Best Practices for Writing Meta Descriptions

Best Practices for Writing Meta Descriptions

Best Practices for Writing Meta Descriptions. Before they make it to your website, the first impression most visitors will get is the 155-character meta description that Google provides below each search result. This is your chance to clearly and concisely describe...