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Amazon Alexa:

leveraging voice as a discovery tool.

What is Amazon Alexa?

Owned by retail powerhouse Amazon, the Alexa voice assistant comes pre-installed on all of their flagship devices. Aside from setting timers and playing music, Alexa also leverages a local marketing strategy that’s growing at break-neck speed: voice search.

 

Who should be listed on Amazon Alexa?

Alexa is a must-list directory for businesses that want to expand their discoverability beyond traditional search: 27% of the global online population already uses voice search on mobile, and 58% of voice searchers use it to scope out local businesses.

person browsing pharmacy's local page on phone

Get discovered with voice search.

%

of voice search users conduct at least one voice search daily

%

of consumers have found a local business from a voice search

%

of people search for business information using voice search

Voice is now the second most popular way to conduct searches on mobile devices. That means if you’re not optimized for it, you’re missing out on a huge portion of potential customers! 

Learn more tips on how you can use voice search as a lever for massive growth in our recent blog post here.

Ready to chat with an expert about boosting your discoverability?

Reach out to get started today.